Here I am with a quick tip, not all of you might know about. There is an incredible wealth of knowledge to be learnt from
promotional videos. It might seem stupid, but it’s quite true.
Modern day companies that produce equipment for people who are very tech-savy know they have to jump on the social media/online video bandwagon. In our category of photographeres there are a lot of companies that have made that jump, and some even in a brilliant fashion.
I’m quite the YouTube addict, and I’m subscribed to at least 30 channels. The vast majority of those channels are channels created by aforementioned companies. They upload behind-the-scenes of shoots done using their equipment, hints and tips, complete user manuals for new software (ahum, PhaseOne!) and so on.
Dissecting those videos can be hugely informative. I’ll giva an example.
Profoto’s latest commercial for their new line of Rfi softboxes contains 3 frames that illustrate perfectly the effect of putting 3 softboxes very close to the model’s face in order to create a wrap-around effect. It’s only a second in the commercial, but there is a huge wealth of knowledge and data to be gained after analyzing said second.
These are all screenshots from the 1080p video. (Yes, they even upload it in HD)
With this frame, ProFoto illustrates the effect of a single softbox on the left side of the model. Look for the catchlights in the eyes, they’ll (usually) tell you 95% of what you need to know lighting-wise.
Here’s how it looks when you add a second softbox to the right at the same power output.
I don’t know how you guys feel about this, but this is incredible informative to me. You get to see the direct results of adding a modifier, and remember all of this is free information. You can immediately see the huge difference the use of modifiers does.
The Profoto RFI commercial contains a few other light setups and is definitely worth checking out.
My hat goes off for the fine folks at Profoto and the other companies who spend money and time making these instructional videos.
Another champion of the social media/YouTube scene is PhaseOne. They have continued their effort to provide free, instructional videos about their products. These video’s, and there are really a ton of them go far beyond the simple sales pitch. I mean, If you’re looking at a 10 minute video on how to adjust your panel alignment, you’ve already bought their product. Most companies would stop caring about you as a consumer right at that moment. Not PhaseOne. They regularly upload new videos showcasing new features their updated software provides.
To me, a company who provides that amount of ‘after-purchase’ support is a company dedicated to it’s purpose. They are a passionate team, and they are worth my money. I much prefer investing in a product that has a strong user base behind it, and a strong team of professionals who make the software but is a little bit more expensive, than to go for the software that’s a little bit cheaper, but hasn’t any type of support.
Adobe falls in the same category as PhaseOne regarding this, Julieanne Kost and her team upload videos on a regular basis filled with instructional goodness. The times we live in are truely amazing. It might sound cheesy, especially coming from someone my age, but it’s quite true. You would’ve needed to go to a couple of classes to learn all this stuff about e.g. CaptureOne Pro 7 or Lightroom. Now, you can learn all of this, in the comfort of your own home, and at your own pace. Amazing times indeed.
Below is a list of YouTube channels I highly recommend. They’re a mixture of behind-the-scenes videos, instructional videos and all kinds of other stuff as well. I’m also going to start a new rubrique on the blog where i occassionally disect a whole BTS video and point out the stuff you can learn from it!
To me, personally, PhaseOne, Adobe and Profoto’s channels take the cake. They are definitely worth checking out.
Another channel I’m religiously subscribed to is DigitalRev. If you haven’t heard of them, or Kai Wong, you’ve been living under a photographic rock. This quirkly team uploads almost every other day a review of some kind of gear. Do note, I take the word ‘review’ in a very liberal sense. It’s not really an in-depth review, it’s more of a ‘other side’ review. Absurd comparisons, long and endless words are often used to describe an object in a sarcastic manner. It’s hilarious. These guys are being called the TopGear (British TG evidently, American TG is just shameful) of Photography.
And of course, don’t forget to follow my YouTube channel. We’re going to start uploading some serious BTS content after the holiday season.