On Twitter, the most used keywords are Apple iPad – Haiti – SOTU (State of The Union). The twitter shortlist is a good one-word résumé of what’s hot in the world right now. I find it quite appalling that in the aftermath of one of this century’s most devastative earthquakes, leaving millions homeless, the hottest thing on the globe is Apple’s latest brainchild.
Every social medial is buzzed around that one thing. The iPad.
The word iPad is most often followed by ‘ incredible, groundbreaking, industry-changing, world innovating, blablabla ‘
Sure, it’s nice, shiny, overpriced and not as innovating as most people think, but will it cure your cancer?
The whole media machine that Apple has developed over the years is an incredible ‘micro-atmosphere’ one could say. Don’t get me wrong, I’m not a Windows fanboy, in fact i prefer editing on Apple then Windows, but I’m not blinded by their marketing techniques.
What a lot of people don’t realize is that Apple brought out a device that allready existed. An e-reader. They’ve upgraded it with a nice shiny screen, and other features but it’s really nothing groundbreaking.
I’m quite fed up with people all over the world claiming this is a life changing device. Unless it cures cancer, it really isn’t.
Once again, don’t get me wrong, I think the iPad is a nice device, in it’s user-category and that the users will love it, but I don’t see it as that revolutionary.
One field I think can benefit from it is Photography obviously. With a long battery life, it’s brilliant dispal, wireless connectivity etc it can be a great tool. Imagine hooking up your camera to that screen whilst shooting in the wild instead of that tiny LCD on the back of your camera? Pretty sweet huh?
All in all, sure it’s a nice device, and it’ll probably have a lot of success, but don’t be blinded by it. Let reason overcome stupidity.
On another note, if you want to try something new to beef up your photography, try dipping your toe in the gel-world. More after the jump…
Color gels are a cheap, fast and easy way to produce visually interesting images.
Resco Gels have developed a special Strobist gel kit, including all the different colors one might need. They’re a bargain at just 10€ and are available here and there.
You just pop’em onto your flash, and they’ll cast a nice coloured shade onto the subject.
Here’s a little fun I had with a blue & red color gel on 2 speedlights.
That’s about it for now, I hope you understand my position on the iPad-thing, but evidently you’re completely entitled to have your own opinion about it!